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Encourages business development countywide. Works to increase visibility of Santa Cruz County as a tourism destination.

Offers business programs to help build, revitalize, and sustain a quality community for Phoenix businesses and residents. Oversees the commercial and residential development of downtown Phoenix.

Works to attract and retain businesses within the city.

Attracts commercial film and television producers to the area through tax incentives, location scouting assistance, and helps with issuing permits.